Hardbound room overwhelming, home building materials
In many occasions, people are used to "finished residential" as "hardbound room" , the study here or continue to use the term finished residential. Probably from last year, more than provinces and cities crowded out the finished residential timetable. According to Aicai Research, at least 11 provinces and cities, including Beijing, Shandong, Sichuan, Shanghai, Zhejiang, Hainan, Henan, Hainan, Shaanxi, Jiangxi and Hubei, or the provincial capital cities under their jurisdiction, have introduced a ready-to-use housing policy. Of all the policies, there is a clear requirement for the proportion and schedule of the total renovation of new housing, with the general requirement that the core urban area be 100% covered by 2020 or so. Even county cities have percentage requirements, such as Henan's requirement of 60 percent. As a result, there are two major questions hanging over our heads: one question is, what should the market of home building materials and decoration companies do next, including not only how manufacturers set up their own channel structure, but also how dealers sell their goods, it's about how a home improvement company develops the local market. Will there be a serious consequence, is: a part of the real estate enterprise project orders of building materials business, or decoration companies, directly closed? Another question is, in the past decoration company's designer, is not a part to be unemployed? For the finished residential, may only need a designer, will be a building interior design all done. Now many finished residential properties, thousands of houses, but also only a few styles. In this case, only a small number of designers can be hard to fix the link, unlike in the past, a designer to a few clients, a building may have dozens, even hundreds of designers to follow. First look at the first problem, the analysis conclusion of the study is that the penetration rate of finished housing, and home building materials, decoration companies, there is a positive relationship. That is, the higher the proportion of finished residential delivery, the closure of home building materials business and decoration companies will increase. However, will not cause a large number of closures, as long as you can find a way out, there is room for manoeuvre and wealth of opportunity. After all, the finished housing is now mainly in the first and second-tier cities landing, third and fourth-tier cities and county-level cities just began soon. Sichuan is asking for 70 percent total renovation by 2025, Chengdu for 100 percent by the end of 2022, Shanghai for 30 percent to 100 percent by the end of 2017, and Hubei for 30 to 100 percent by the end of 2019, in the province to promote integrated decoration technology, there is no clear timetable. In addition, when implementing the finished housing policy in many places, there were many problems. The quality was poor and the prices quoted indiscriminately. The owners'opinions bounced back very much. The competent departments must take public opinion into account and can not enforce it. There is the possibility of a delay in the current schedule, which requires a buffer period of exploration and experience. In this period of time, we must work hard, or set up a big client department, want to pry open the door of real estate enterprises, but to do enough psychological preparation, it may be necessary to advance money, especially some small and medium-sized developers, after receiving money is still difficult. If you can't do it, don't do it. If the hands of a good product, or decoration implementation capacity is strong, affordable, you can try to contact with the brand developers, after all, relatively guaranteed some return. Sometimes, instead of not having a work order in hand, we may be overwhelmed by the amount owed. In addition, some building materials business or decoration companies feel their strength is small, think with the possibility of cooperation with large developers, the door is not right, efforts are also wasted. Do not be discouraged, in the national top 50 or 100 developers of the list of cooperation, there are many decoration materials brands, or decoration companies are three or four lines, may not be as strong as your strength. Or consider the finished product of housing consolidation, on the one hand, to provide developers with competitive finished residential consolidation program, on the other hand, to provide owners with finished residential upgrading package services. After all, now the so-called hardcover room, is not the so-called hardcover. It's just the base is done, and there's still a lot of detail to be worked out. Can Launch A product-based residential finishing or soft clothing services, improve the quality of living, relatively high income owners, generally willing to pay. According to the current general practice of finished housing, it is only partially hard installed well. The Chengdu Municipal Construction Commission has an interpretation: The so-called finished housing refers to the complete paving or painting of the fixed surfaces of all the functional spaces of the housing, the inside pipe and switch socket, kitchen and toilet equipment installed in place, the basic conditions to live in the residential. That is to say, the walls are painted, the floor is paved with tiles or floors, the renovation of water and electricity is completed, the switch socket is installed, the toilet of the toilet, bathroom cabinet and Faucet are in place, the kitchen cupboard is done. Do Not rule out that some families feel hard to do a good job, may replace some things, such as the living room floor tiles, wall re-painting, the first plug into a better quality first-line brand goods. More rigid demand, because finished residential hard to meet their expectations, some owners want to be part of the transformation, and follow-up furniture, soft-fitting to upgrade, and so on, this is an opportunity. The space of second decorate can have more imagination, this market scale can be bigger later. The reason is that, from the feedback of the current situation, the developer delivered the finished residential, in the quality of the durability of the decoration, very sad, compared to the owner looking for decoration company to fix, a lot worse. Just imagine, we find our own decoration company, from measuring ruler, out of the design drawings, signing the contract, construction supervision, and finally the final acceptance, etc. , one ring after another, the payment is generally delivered in three installments, and finally the final payment is charged, the thing that comes out sometimes is not very good, let alone developer this kind of batch decorate. Poor durability, coupled with the materials used in general, after a few years will be bad, the second renovation or the second part of the renovation may blowout. Might as well be in advance of the layout, polished mature solution, hit the visibility, then look for you a lot of people. There is a potential opportunity for home building materials companies to consider not only the orders of real estate companies, but also the needs of owners of finished homes, such as the introduction of finished residential lighting packages, wall packages, or floor packages, cost-effective to high, installation and post-construction services one-stop, there will be owners buy it. Then look at the second question, finished housing policy on a large scale, will there be a large number of designers unemployed? Talent research that a large number of unemployment is not expected to occur, but a small number of unemployment will certainly appear, after all, a building, often one or two or three decoration companies to receive. It doesn't require many blueprints, it doesn't require every room to be personalized, and it certainly doesn't require many designers. Why not mass unemployment? One is the second-hand housing decoration market is still relatively large, still need a large number of decoration companies and designers. Second, finished housing to evolve, but also to quality, to grade, and interior design is the key to improve quality. If more designers to participate in grinding, increase the choice of room style space, may be better to sell some of the property. And a variety of styles of room decoration, natural need more designers to participate in, of course, the level of requirements will be higher. Third, the designer may need to appropriate transformation, do not just stare at the hard outfit, must enhance the soft outfit design capability. The reason is that, as mentioned earlier, the finished houses are only partly hard-dressed. Those owners who have relatively high incomes and have requirements for living conditions are certainly not satisfied. They still need designers to make overall arrangements for soft and hard clothing, for further mixing and matching. Any era, there are its difficulties and challenges, we can do is in the difficulties before the real arrival, actively prepare for, in advance planning for the transformation